Prospectus:

twURL, a power tool for Web analysts

Current power users of the WWW number in the 100,000s - experienced, focused professionals in journalism, competitive intelligence, intellectual property management, education, and libraries - plus many more passionate hobbyists. Increasingly individuals make serious, possibly costly or risky, decisions using health and consumer information. They heavily exploit search engines and guide pages to collect URLs and delve deep into, not just surf, web pages.

Tools currently available are primitive:

That's fine for one-URL-at-a-time processing, but what happens when there are several thousand URLs worth capturing, organizing, qualifying, updating, and saving? How can the "information forager" scan the terrain to locate the best sites to forage in, understand the different species of URLs on a topic, separate the hybrids and runts from the best specimens, put a visible stamp of approval on the fittest, and provide alternative views for different end users?

Our tool set, dubbed twURL, is designed for the information analyst who needs high-powered support to take up where search engines and browsers leave off. twURL is a stand-alone Windows 95/98/NT/2000/XP application that the power user can apply many ways:

Functionally, twURL provides:
  1. URL Base, a database structure to save, query, and reload collections of URLs
  2. Windows outline manager for browsing, filtering, and editing URL collections (like the TreeView in Windows Explorer with dozens of more powerful operations)
  3. import parsers, input URLs from HTML (e.g. search engine results pages), XML (e.g. Bullseye), .csv (WebFerret) and other formats
  4. analysis algorithms and data structures for extracting different views of the underlying URL base
  5. visualization mechanisms , hierarchical TreeView, tabular Listview, text annotations, and simple pie and bar charts to show numerical distributions of URLs
  6. report generators
twURL's power comes from several fundamental observations: How does twURL fit into the web marketplace? Possible applications are:
  1. standalone desktop application, or the flagship of a suite of other web utilities (downloaders, embedded browsers, databases, graphics), or an analytic add-on to current metasearcher power tools such as Copernic and Bullseye
  2. set of components that can automate existing or desired processes for high-powered users, e.g. to speed up the way a journalist checks facts, systematize and demonstrate coverage for licensing or investment personnel, or handle the citations for a corporate librarian's daily report on the company's intranet
  3. base for producing high-quality information products as a service, e.g. web-books, competitive intelligence reports, reference collections for industry standards
  4. link page builder that exploits the concentrated, keyword-rich, link-heavy nature of twURL reports (our website has reached the top 5 of several search engines on one query)
We are currently investigating business opportunities in each of these areas and seek business partners and funding to advance our technology. Our overall perspective on each area is a mixed bag:
  1. The web utility market is a mess, dominated by the browser bullies Netscape and Microsoft with dozens of useful, but limited, little utilities available (see any shareware board). None dominate the market, but we placed out bets on the under-$100 WebFerret Pro (now Zdnet),  with over 2 million distributed of its free version. Copernic and Bullseye have superseded WebFerret during 2001. These tools will fully succeed and endure when the right suite forms up, e.g. with twURL as the analyer for other engines and information managers. A powerful enough suite of tools will motivate users to acquire the additional skills to exploit their desktop interfaces, especially when speech technology jolts the current mode of interaction.
  2. Just as today's website development is often out-sourced, so can the automation of the processes and workflow for key corporate web information suppliers as well as established individual analysts. Anybody who's systematized their work and incorporated some tools will need more automation to stay sane and keep up. Iterations of twURL's components, together with Java, embedded browsers, and XML text processing, suggest a niche for high-value, high-cost web process improvement technology. As strategic concepts such as "Web Farming" reach into industry, our twURL model and tools are ready to perform small-scale operations and to scale up further.
  3. The business model of micropayments for information products hasn't happened yet, nor is the value-added chain well established, possibly overwhelmed by low expectations of value and the sheer joy and freedom of surfing for oneself. A tool such as twURL can raise the bar for web information products with our claims that "we can access everything search engines could give you on any given topic, download and analyze it 7 different ways, validate the liveness and relevance of the collection (probably 5000+ URLs, and feed it back as a maintainable URL base with a system of HTML reports, with 2 day turn-around." (we're almost there)
twURL is 100% owned by ROI Joint Venture, with over 4 years of development and experimentation. Its developer, Susan Gerhart, is a Ph.D. computer scientist and born-again software designer with experience as researcher, research and technology transfer manager, and writer. An earlier partner, Ted Ralston, contributed experience as information broker, technologist, and business analyst. Other advisors are trained in future studies, involved in business education, and website developers. Clients have included a major investment firm, local technology transfer organizations, the Underwriters Laboratory. Dr. Gerhart also consults in general software engineering, especially security and critical systems.

We are not currently freely distributing twURL  but can provide trial versions for download or demonstrations.

End product results are available as downloaded HTML packages to demonstrate how twURL performed on current popular topic areas.
Please visit the website for these and additional background materials at Research Outlet and Integration (http://www.twurl.com).

For further information on ROI products and services: info@twurl.com
: For more information and examples of twURL, visit the ROI web site.
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